Category: Marketing

Interview with Gary D. McGugan – Author of Pernicious Pursuit

PERNICIOUS PURSUIT Gary D. McGuganIndependently Published (2020)ISBN: 9781999565640Interview by Sheri Hoyte for Reader Views (05/2020) Gary D. McGugan loves to tell stories and is the author of Three Weeks Less a Day, The Multima Scheme, Unrelenting Peril and Pernicious Pursuit. Whether sharing a vision with...Read More

Interview with Colleen M. Story, Author of Writer Get Noticed!

Writer Get Noticed!Colleen M. StoryMidChannel Press (2019)ISBN 9780999099124 Colleen M. Story inspires writers to overcome modern-day challenges and find creative fulfillment in their work. Her first non-fiction book, Overwhelmed Writer Rescue, was named Book by Book Publicity’s Best Writing/Publishing Book...Read More

Digital Magazine Ads – Why and When They Should Be Used

Susan ViolanteManaging Editor Publicity strategizing many times includes advertising in print format publications or digital magazines. But how can we decide when, where and how? With the relaunch of our old book catalog into a new digital magazine format this...Read More

Book Reviews – An Author’s Best Friend (Even when not-so-positive)

Susan ViolanteManaging Editor All authors worst nightmares are bad reviews. But should we really fear them? Granted, the best scenario would be for all writers to receive all five stars reviews, even for their first book. But realistically most of...Read More

Marketing and Charity…Can they go together?

Susan ViolanteManaging Editor This is a sensitive topic as many believe that using charity to get the attention of the media is unethical.  I thought the same thing, but after giving it some thought I changed my mind. If it’s...Read More

Author Bios and Self Presentation – Your “Hello” to the Reader

Sheri HoyteManaging Editor Hi All! This article was originally posted by us some time ago at Reader Views but the content warrants a re-posting. I personally connected with the part about being human in your bio and writing like you...Read More

Interview with Steve Bassett – Author of “Father Divine’s Bikes”

FATHER DIVINE’S BIKESSteve BassettBookBaby (2018)ISBN 9781543927597Review and Interview by Sheri Hoyte for Reader Views Steve Bassett was born, raised and educated in New Jersey, and, although far removed during a career as a multiple award-winning journalist, he has always been proud of...Read More

Participating in a Literary Event? Here Are a Few Things to Consider

Sheri Hoyte Managing Editor One of the first things many authors think of when their book is released is marketing and publicity. Participating in literary events should be a big part of that plan. For many, participating as panelists or...Read More

CREATING A BOOK VIDEO THAT COMPLEMENTS THE BOOK’S MARKETING

Susan ViolanteManaging Editor We have discussed many times about how book videos can benefit a book’s marketing campaign. But we have never talked about what that book video should look like! I don’t mean about what format (video or slide...Read More